Is it time for a website refresh?

May 8

Time flies, and even if you crafted a stunning website just a few years ago, the digital landscape (and our tastes) shift quickly. An outdated website sends the wrong message, making potential customers think twice about your commitment to your business.

Why Consider a Refresh?

Outdated Design: If your site feels old with its graphics, fonts, or colors, it’s time to align with current trends.
Poor Usability: Slow load times? Hard to navigate? Doesn't work well on mobile? (My pet-peeve!) These are clear red flags.
Declining Performance: Falling traffic or engagement? It could be due to outdated content or SEO practices.
Updated Branding or Services: As your business evolves, so should your website & branding.

Benefits of a Refresh

Enhanced User Experience: Streamline navigation to boost customer satisfaction and conversion rates.
Boosted SEO Performance: Keep up with web standards to rank higher on search engines.
Compatibility Across Devices: Make sure everyone can access your site smoothly, no matter the device or browser.

Before starting on your refresh, consider your goals, existing services, and whether or not you need new photos. Most of all, have fun with it.